MUMBAI: Global edtech platform Emeritus has appointed Ashish Shrivastava as Associate Director – Brand Experience & Activations. The move follows his successful three-year tenure at Reliance Digital, where he served as the Head of Marketing – Central.
Announcing his career transition on LinkedIn, Shrivastava shared that he is “hitting the refresh button” and returning to his “first love – Brands.” Reflecting on his time heading marketing at Reliance Digital, he described the journey as a mix of “campaigns, chaos, consumer insights, midnight brainstorms, and impossible timelines.”
A Veteran in Brand Management
Shrivastava brings an extensive track record of brand leadership to Emeritus. Prior to his stint at Reliance Digital, he spent over a decade climbing the ranks in senior corporate roles at Bharti Airtel.
His career also includes valuable agency-side experience, having worked with prominent advertising and media houses like Publicis India, Lowe Worldwide, and Twenty First Century Techno Products Ltd. In his new capacity at Emeritus, Shrivastava will lead experiential marketing strategies and brand activation blueprints to drive the global education firm’s market presence.
