CHENNAI — Strengthening its commercial capabilities in the digital publishing landscape, national daily The Hindu has appointed media professional Ms. Diksha Sharma as its new Assistant Manager – Digital Sales.
In her new role, Ms. Sharma will focus on driving digital advertising revenue, managing client partnerships, and leveraging the publication’s legacy to offer modern advertising solutions.
Driving Monetization and Digital Innovation
The appointment comes at a time when traditional news organizations are rapidly scaling up their online real estate and custom advertisement capabilities:
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Legacy to Digital Transition: Reflecting on her appointment, Ms. Sharma expressed her excitement to represent the 145+ year-old brand in the highly competitive digital advertising and media-tech space.
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The Mandate: As Assistant Manager of Digital Sales, she will be responsible for expanding the brand’s digital client portfolio, optimizing programmatic ad spaces, and creating strategic digital sponsorship models for advertisers.
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Targeted Outreach: Her experience will assist the publisher in capturing high-value ad campaigns across its mobile apps, web platforms, and digital newsletters.
A Strong Foundation in Client Servicing and Ad-Tech
Ms. Sharma brings specialized expertise in brand solutions, client servicing, and digital marketing to her new position, having worked with major broadcast networks and digital agencies:
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Associated Broadcasting Co. Pvt. Ltd. (TV9): She most recently served as Assistant Manager – Client Servicing at TV9, where she led client-facing initiatives and key accounts.
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Agency Experience: Earlier in her career, she held operational roles at prominent digital marketing and technology agencies, including AdGlobal360 and VPDIGIT, building a strong foundation in digital marketing campaigns and brand strategy.
The Market Context: As Indian news audiences continue to migrate online, legacy publishers like The Hindu are actively onboarding digital-first sales professionals to design data-driven, creative ad products for corporate brands.
