MUMBAI — Bolstering its executive corporate communications and media relations framework, entertainment powerhouse Prime Video & Amazon MGM Studios has appointed seasoned industry veteran Ms. Baishali Chatterjee as its new Head of Communications for India.
In this high-profile position, Ms. Chatterjee will spearhead the streaming platform and studio’s domestic communication blueprint, steering corporate reputations and driving high-impact brand storytelling across its diverse original entertainment portfolio.
Shaping the Narrative of an Entertainment Giant
The high-level appointment comes as global streaming networks increasingly focus on custom brand localization, deep talent relations, and consumer public relations in the hyper-competitive Indian market:
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The Executive Mandate: As India’s communication head, Ms. Chatterjee will take complete charge of strategic communications, trade PR, consumer campaigns, crisis management, and external relations for Prime Video’s extensive roster of Indian originals, licensed movies, and studio properties.
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The Leadership Vision: Formally sharing her new career milestone on LinkedIn, Ms. Chatterjee stated: “This role is an unparalleled opportunity to shape and strengthen the narratives behind the world’s largest and most-loved entertainment and lifestyle ecosystem… A special thank you to Serena Menon with whom I’m looking forward to partnering.”
Nearly Two Decades of Multi-Brand PR Expertise
Ms. Chatterjee brings close to 18 years of diverse media experience to the Amazon ecosystem, spanning strategic corporate communications, public relations, content strategy, digital marketing, and mainstream journalism:
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Marquee Industry Pedigree: Her career features an elite track record of managing elite consumer, digital tech, and lifestyle brands. Notably, she has held communications leadership mandates at rival platform Netflix India, audio-streaming network Audible India, and e-commerce leader Flipkart.
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Lifestyle & Media Footprint: Beyond video streaming, her cross-industry expertise includes driving integrated campaigns and strengthening brand reputations for high-visibility lifestyle labels like Vogue India and Lakmé Salon.
The Market Outlook: India remains one of the primary growth engines for global streaming networks. By onboarding a communications specialist with deep roots in both streaming entertainment and domestic lifestyle sectors, Prime Video & Amazon MGM Studios aims to consolidate its position as the country’s premium storytelling brand.
