MUMBAI — Omnicom Advertising India’s agency 22feet has brought back Yash Dabi to spearhead its next phase of digital evolution as Vice President – Technology Growth.
Dabi will helm the agency’s engineering, artificial intelligence, data analytics, and UI/UX divisions, focusing on embedding advanced tech capabilities into creative brand solutions.
Strategic Focus & Leadership Profile
Dabi’s appointment marks a high-profile return to the agency where he launched his career over a decade ago:
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Role & Operational Scope: Dabi will drive cross-functional teams in AI adoption, platform engineering, and experience design to deliver measurable business performance for client brands.
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Career Trajectory: Dabi spent four years at 22feet starting in 2015 before taking on roles at Spring Marketing Capital and founding Knari Global, a venture he scaled tenfold.
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Brand Portfolio: His track record includes major digital campaigns and brand transformations for companies like PUMA, Fastrack, Tata 1mg, OZiva, Levi’s, and Wakefit.
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Key Executive Insights:
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Shikha Davessar (Managing Partner, 22feet) emphasized that Dabi’s technical expertise will help the agency leverage AI and technology as primary drivers of commercial growth.
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Yash Dabi highlighted his objective to use AI and engineering to broaden the canvas for creative ideas, streamline agency workflows, and build digital products that go beyond standard campaign content.
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