MUMBAI — Dentsu Creative has announced the elevation of Shoubhik Roy to the position of Executive Creative Director (ECD). Prior to this promotion, Roy served as Group Creative Director (Copy) at Dentsu Creative Isobar.
The movement marks another key milestone in Roy’s multi-year tenure with the global creative network, reflecting steady progression within the agency’s creative leadership hierarchy.
Key Highlights of the Promotion & Career Profile
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Executive Elevation: Shoubhik Roy steps into the ECD role after serving as Group Creative Director (Copy) since July 2025.
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Dentsu Creative Tenure: Roy joined the agency in January 2023 as Creative Director, progressing to Senior Creative Director in July 2024 and Group Creative Director in July 2025 prior to his latest elevation.
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Prior Industry Experience:
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Served as Creative Director – Brand Strategy at The Glitch (2022–2023).
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Spent nearly five years at WATConsult (2017–2022), rising from Senior Copywriter to Group Copywriter.
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Held earlier copywriting roles at Experience Commerce and started as an intern at JWT in 2011.
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