MUMBAI — Global technology major Google has appointed Isha Tiwari as its new Display & Video 360 (DV360) Lead for India, strengthening its programmatic advertising leadership in the region.
Tiwari transitions to Google from demand-side platform The Trade Desk, where she served as Account Manager for three years. Prior to her tenure at The Trade Desk, she held media planning and client management roles at EssenceMediacom.
Key Leadership Highlights
-
New Strategic Role: DV360 Lead at Google India.
-
Prior Experience: Account Manager at The Trade Desk (3 years); previous tenure at agency major EssenceMediacom.
-
Core Mandate: Driving platform adoption, client strategy, and programmatic ad spend growth across Google’s enterprise demand-side platform.
Strategic Context & Industry Impact
Tiwari’s transition comes amidst intensifying competition across India’s adtech sector, particularly in automated programmatic buying, Connected TV (CTV) inventory, and data-driven audience targeting.
By leveraging her background across both media agencies and DSP platforms, Tiwari will oversee client relationships, agency partnerships, and commercial deployment strategies for Google’s DV360 enterprise platform, aiming to scale programmatic revenue across key verticals in the Indian market.
