NEW DELHI — Consumer electronics major Xiaomi India has expanded its senior marketing leadership team with the appointment of Ruchita Sharma as Senior Media Marketing Manager.
In her new role, Sharma will spearhead media and growth marketing strategy across the company’s full device portfolio, including the Xiaomi, Redmi, and POCO product lines.
Core Responsibilities and Background
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Executive: Ruchita Sharma
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Designation: Senior Media Marketing Manager
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Company: Xiaomi India
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Portfolio Scope: Xiaomi, Redmi, and POCO
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Key Focus Areas: Annual media planning, campaign architecture, media agency management, and cross-functional alignment across Product, Go-To-Market (GTM), Retail, Sales, and Finance operations.
Prior to joining Xiaomi India, Sharma served as Group Head of Media Planning and Strategy at EssenceMediacom India. Her industry background also includes media leadership stints at dentsu International.
