NEW DELHI — Advertising and media industry veteran Alberto Canteli Suarez has been appointed as President and Chief Commercial Officer of Terrific, an AI-native live marketing platform.
In addition to his executive role, Suarez has joined the company as a partner on its Supervisory Board, taking an equity and strategic oversight stake in the firm. The appointment comes following his departure from global advertising network Havas, where he served for 26 years in senior regional and global leadership positions.
Key Appointment Summary
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Executive: Alberto Canteli Suarez
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New Roles: President, Chief Commercial Officer (CCO), and Supervisory Board Partner
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Company: Terrific (terrificlive.com)
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Previous Position: Senior Leadership at Havas (26-year tenure)
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Strategic Focus: AI-native product integration, enterprise client acquisition, and global commercial strategy
In his new capacity, Suarez will oversee commercial operations while working directly with product development teams and client networks to accelerate the adoption of Terrific’s enterprise AI offerings.
