MUMBAI — Independent digital agency Admatazz has appointed advertising veteran Darrell Fernandes as Executive Vice President – Growth & Client Partnerships to spearhead business scaling and strategic client relationships.
Fernandes brings over two decades of experience spanning leading network and independent advertising agencies. He transitions to Admatazz following a five-year tenure as Senior Vice President at White Rivers Media, where he managed campaigns for marquee brands including Dream11, Glenmark, Hero MotoCorp, ITC Foods, Netflix, and Dettol. His previous leadership stints include Red Fuse (WPP), Publicis Ambience, MullenLowe, Rediffusion Y&R, and Bates 141.
Executive Leadership & Track Record
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Appointee: Darrell Fernandes.
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New Designation: Executive Vice President – Growth & Client Partnerships, Admatazz.
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Past Leadership Roles: Senior VP at White Rivers Media (5+ years); Associate VP at Red Fuse (WPP) handling Colgate-Palmolive; key account roles across Publicis Ambience, MullenLowe, Rediffusion Y&R, and Bates 141.
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Agency Leadership Vision: Founder Yash Chandiramani noted that Fernandes’ multi-decade cross-domain (traditional and digital) expertise will drive client portfolio expansion as Admatazz scales its operational capacity.
Core Takeaways
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Strategic Focus: Drive revenue growth, acquire new enterprise accounts, and strengthen existing client partnerships across digital and integrated marketing mandates.
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Industry Experience: Over 20 years of brand management and strategic advertising capabilities across FMCG, OTT, auto, and consumer tech sectors.
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Agency Expansion: Signals Admatazz’s aggressive push to compete for larger integrated brand accounts in its next phase of organizational scaling.
