NEW DELHI — Dentsu India has appointed Aafreen K as Head of Video Production, expanding its creative leadership and in-house multimedia production capabilities.
Aafreen transitions to Dentsu from Wirality, where she served as Creative Producer, building an in-house production unit that delivered over 40 performance and branded videos monthly for clients such as MobiKwik, Fastrack, and Supertails, alongside pioneering integrations of AI creative tools like RunwayML, Midjourney, and Veo 3. Her extensive background includes leadership roles at AAFT Online, managing over 1,000 hours of educational and promotional media, and production coordination at Maulsree Studios for high-profile music and commercial campaigns under Zee’s Supermoon vertical.
Key Operational Milestones & Experience
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Appointed Executive: Aafreen K.
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New Role: Head of Video Production, Dentsu India.
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Previous Position: Creative Producer at Wirality (March 2025 – February 2026).
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Domain Expertise: End-to-end video production, workflow optimization, UGC and performance-marketing video generation, and AI creative tool integration (RunwayML, Midjourney, Kling, Veo 3).
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Career Background: Led multidisciplinary production teams at AAFT Online and executed high-profile artist shoots and commercial advertisements at Maulsree Studios.
Core Takeaways
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Executive Inducted: Aafreen K assumes video production leadership at Dentsu India.
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Core Mandate: Scaling commercial video output, optimizing digital workflows, and integrating cutting-edge generative AI tools into mainstream agency campaigns.
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Industry Track Record: Proven background in scaling high-volume branded content, performance marketing assets, and large-scale educational media production.
