Coach, the iconic American luxury fashion house, has appointed Mr. Arjoon Bose as the Vice President of Marketing for the Europe, Middle East, Africa (EMEA), and India regions. Bose, a seasoned marketing veteran with over two decades of experience at global giants like General Mills, Bel, and L’Oréal, is tasked with driving brand momentum in these high-growth markets. His mandate focuses on “reimagining” Coach’s legacy—known as “America’s Original House of Leather”—to resonate with a younger, digitally native generation of consumers through a blend of New York-inspired creativity and heritage craftsmanship.
