MUMBAI — Accelerating its leadership rollout following its launch in partnership with Other Side Ventures Pvt. Ltd., Billboard India has appointed veteran media professional and journalist Mohini Chaudhuri as its new Content Strategy Director.
Chaudhuri brings 18 years of experience across journalism, cinema, and digital media to the premium music publication. The announcement closely follows the platform’s recent high-profile appointment of Preeti Nayyar as Chief Operating Officer (COO).
Editorial Mandate and Creative Strategy
In her new leadership role, Chaudhuri is tasked with anchoring Billboard India’s multi-channel positioning within the country’s rapidly evolving music ecosystem:
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Multi-Platform Oversight: She will direct the brand’s complete editorial footprint, shaping creative and data-driven strategy across text, video, and interactive multimedia platforms.
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Talent Management: She will head a dedicated regional team of writers and multimedia creators, with a direct mandate to cover fast-moving cultural trends and sub-genres across diverse geographies in India.
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Audience Expansion: Leveraging data analytics alongside premium journalism, she will focus on building digital scale while protecting the core brand equity of the global music authority.
Professional Background
Chaudhuri’s career spans premier institutions across India’s digital streaming, print, and entertainment media landscapes:
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Spotify: Navigated high-growth audio streaming ecosystems and modern music audience consumption patterns.
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Film Companion: Contributed to premium long-form entertainment journalism, reviews, and artist-centric digital features.
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The Times of India & RPSG Digital Media: Anchored foundational newsroom operations, pop-culture reportage, and multi-channel content curation.
Executive Commentary
“Mohini’s exceptional background makes her the perfect fit for this critical position. She possesses a rare combination of flawless editorial judgment and deep technical awareness of how modern audiences consume stories. Her philosophy that high-quality, tasteful journalism is the ultimate builder of brand equity aligns perfectly with our vision.” — Priyanka Khimani, Driving Force behind Billboard India
“The Indian music industry is experiencing an unprecedented cultural renaissance, and Billboard India stands at the absolute epicenter of this shift. Even in a highly data-driven world, editorial integrity, effective storytelling, and a genuine commitment to platform artists are what ultimately forge long-term brand authority.” — Mohini Chaudhuri, Content Strategy Director, Billboard India
