NEW DELHI — The Bharatiya Janata Party (BJP) has rolled out a month-long national public service and governance campaign titled Sewa Sankalp Abhiyan, slated to run from September 17 to October 17, 2026. The campaign marks Prime Minister Narendra Modi’s completion of 25 consecutive years in executive office on October 7, 2026—tracing a continuous tenure from his swearing-in as Chief Minister of Gujarat on October 7, 2001, to his current term as Prime Minister.
The announcement was made at the party’s central headquarters by BJP National President Nitin Nabin, alongside National General Secretary Vinod Tawde and Anil Baluni. The campaign mobilizes party cadre for grassroots welfare delivery, public healthcare drives, youth competitions, and governance summits across all districts.
Campaign Framework & Governance Matrix
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Organizing Authority: Bharatiya Janata Party (BJP) Central Headquarters.
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Campaign Duration: September 17, 2026 – October 17, 2026.
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Executive Milestone: 25 Years of continuous executive leadership (October 7, 2001 – October 7, 2026).
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National Steering Committee:
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Committee Chair: Nitin Nabin (BJP National President).
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Chief Coordinator: Vinod Tawde (National General Secretary).
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Key Members: Union Minister Mansukh Mandaviya, Smriti Irani, Harsh Sanghvi (Gujarat Deputy CM), V.D. Sharma, Tejasvi Surya (MP), Rajeev Chandrasekhar, Hemang Joshi, Rekha Sharma (MP), O.P. Choudhary (Chhattisgarh Finance Minister), Mrigank Dev Varman, and Aseem Goyal.
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Chronological Program Rollout:
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September 17 (Launch Phase): Nationwide blood donation drives; Aashirwad Ka Diya (lighting lamps at beneficiary homes); launch of Namo Sewa Gatha (single-window block-level welfare enrollment camps).
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September 17 – October 7: Sapno Ka Bharat (inter-school competitions on national development).
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September 25 – October 7: Angan Ka Utsav (Mahila Morcha felicitations for ASHA and Anganwadi workers); inauguration of party libraries on Deendayal Upadhyaya’s birth anniversary (Sept 25).
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October 2 (Gandhi Jayanti): Public cleanliness drives, Khadi promotion, and civic engagements.
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October 7 (Milestone Date): Sewa Jyoti Yatra (district-level two-wheeler rallies); Vadnagar–Varanasi Yatra (reciprocal pilgrimage teams linking PM Modi’s birthplace and parliamentary constituency).
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October 17 (Culmination): Sushasan Sewa Samvad (simultaneous multi-city governance conventions bringing together grassroot representatives and sarpanches, concluding with a national address by PM Modi).
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Cadre & Digital Directives: Mandatory orientation for all MPs, MLAs, and MLCs issued by Headquarters In-Charge Tarun Chug; digital documentation of grassroots beneficiary testimonials (Sewa Ki Kahani) across every Shakti Kendra.
