Chai Shots, a digital-first content studio, has announced the appointment of Rajiv Aluri as its new Marketing Strategist. Bringing over a decade of high-impact experience from India’s top broadcasting and streaming giants, Aluri is tasked with scaling the platform’s brand presence and content footprint. His move to the startup ecosystem follows a successful tenure at ZEE5, marking a strategic shift toward data-led and content-driven growth leadership for the studio.
