NEW YORK — Moving to rapidly scale its global revenue operations, AdTech platform Channel Factory has appointed veteran media executive and entrepreneur Peter Barrie as its new Global Head of Growth.
Barrie joins the company’s high-performing sales leadership team directly from Strike Social, where he previously served as Global President, managing international commercial teams across the digital media ecosystem. The high-profile appointment was officially confirmed via a corporate update on LinkedIn.
Driving Innovation and Revenue Velocity
In his new capacity as a senior architect of Channel Factory’s commercial strategy, Barrie will be tasked with steering global market expansion, driving cross-border business innovation, and accelerating revenue pipelines. His primary focus will center on building high-value, scalable value models for the platform’s incoming brand and agency partnerships.
Expressing his enthusiasm for the strategic move, Barrie credited the platform’s executive suite for creating a frictionless path into the new role.
“I’m delighted to announce that I have joined the amazing team at Channel Factory as Global Head of Growth. Thank you Tony Chen [Founder & CEO] and Kevin Gentzel [Global President] for the opportunity.” — Peter Barrie, Global Head of Growth
A Proven Track Record in Digital Scale
Barrie brings a deep bench of entrepreneurial and corporate leadership experience to Channel Factory, having spent years optimizing commercial performance for data-driven ad platforms.
His background in navigating international digital media markets is expected to heavily complement Channel Factory’s core offering—which relies on advanced contextual AI and brand suitability protocols to optimize global YouTube and social video advertising spend.
