GURUGRAM — In a significant leadership movement within the advertising and brand strategy landscape, Cheil India has named Shruti Katoch Dhadwal as its new General Manager, Strategy – Consumer Electronics (Samsung). Dhadwal announced her transition into this strategic leadership role via her official LinkedIn profile.
Prior to joining Cheil India—the dedicated marketing and communications partner for the South Korean tech giant Samsung—Dhadwal served as the Assistant Vice President (AVP) – Brand Strategy at Dentsu India.
A Robust Portfolio in Integrated Marketing
Dhadwal brings an extensive track record of driving cross-functional marketing campaigns and brand architecture. Her professional expertise spans several core domains within the advertising and media ecosystems, including:
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Integrated Marketing Strategy: Designing unified narratives across television, print, and digital mediums to capture consumer market share.
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Digital & Brand Communication: Navigating complex consumer electronics lifecycles with targeted digital positioning and narrative building.
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Fiscal Planning & Partner Ecosystems: Overseeing budgeting, strategic media relations, public relations (PR) management, and collaborative partner programs.
Strategic Brand Experience
Before her high-level stints at Dentsu India and Cheil India, Dhadwal built a diverse professional foundation by working with leading global agencies and publishing houses. Her previous career milestones include key positions at:
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HS Ad India: Managing brand mandates and localized advertising frameworks for major consumer goods.
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Penguin Random House India: Executing corporate communications, media relations, and literary marketing strategies.
In her new capacity at Cheil India, Dhadwal will be tasked with spearheading the long-term consumer insights and marketing strategy blueprints for Samsung’s premium consumer electronics portfolio, focusing on televisions, digital appliances, and connected home ecosystems in a highly competitive market space.
