LOS ANGELES — Entertainment giant The Walt Disney Company has appointed Joss Hastings as Senior Vice President, Marketing, for Disney Consumer Products (DCP), as part of an organizational restructuring that integrates its Consumer Products division under Disney Entertainment – Studios.
Hastings, who has been with the company for nearly two decades, will report jointly to Asad Ayaz, Chief Marketing Officer, Disney, and Lisa Baldzicki, President, Disney Consumer Products.
Key Appointment Highlights
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Appointee: Joss Hastings
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New Role: Senior Vice President, Marketing – Disney Consumer Products (DCP)
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Reporting Line: Jointly to Asad Ayaz (CMO, Disney) and Lisa Baldzicki (President, DCP)
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Tenure & Experience: 20-year Disney veteran with leadership experience spanning consumer products, digital media, music, parks, and gaming sectors.
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Core Mandate: Oversee global marketing strategy for DCP, drive franchise growth, deepen consumer engagement, and coordinate closely across Disney’s studio and business units.
