NEW DELHI / NEW YORK: Global communications and marketing firm Edelman has officially appointed Kenny Gold as its new Global Chief Creator Officer. He transitions to Edelman from Deloitte Digital, where he previously served as Managing Director and Head of Social and Creator.
In his new global capacity, Mr. Gold will lead Edelman Creator worldwide, focusing on advancing the firm’s creator ecosystem and accelerating the integration of creator-led strategies across social, paid media, and performance marketing channels. He will report directly to Tristan Roy, President of Integrated Solutions & Delivery at Edelman.
Strategic Vision & Core Priorities
The appointment comes at a time when the creator economy increasingly drives corporate relevance, public opinion, and tangible business growth.
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Integrated Marketing Solutions: Commenting on the appointment, Tristan Roy highlighted that corporate clients are actively searching for creator-led frameworks that span across creative, social, and performance-based marketing. He noted that Gold brings a rare combination of operational expertise, strategic vision, and a deep understanding of platform culture necessary to scale Edelman’s global creator offering.
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The Trust and AI Interface: Expressing his outlook on the new role, Kenny Gold emphasized that Edelman uniquely operates at the intersection of culture, marketing, communications, and institutional trust. He noted that as artificial intelligence (AI) and the creator economy fundamentally reshape the media landscape, trust will remain the central pillar shaping global consumer behavior and corporate influence.
Background and Industry Milestones
Kenny Gold brings a proven track record of scaling high-level creator businesses within major agency networks:
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Deloitte Digital: Managed social media and creator strategies as Managing Director.
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Grey Group: Led the social division, where he notably developed Procter & Gamble’s viral #DistanceDance campaign in collaboration with prominent TikTok creator Charli D’Amelio.
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Industry Leadership: He remains a prominent thought leader and a frequent speaker at major international industry events, including Cannes Lions, SXSW, and CES.
At Edelman, Gold will leverage the firm’s massive global scale and creative ambition to build forward-looking creator programs designed for long-term business impact.
