DUBAI — Strengthening its strategic leadership and regional growth team, WPP Media MENA has announced the promotion of Mr. Elio Kassab to the position of Associate Director, Strategy, MENA.
Prior to this elevation, Kassab served as the Senior Strategy Manager at the agency, where he led high-impact brand strategies across the Middle East and North Africa.
Strategic Mandate and Regional Growth
In his new executive role, Kassab will step into the agency’s specialized growth division to expand its market footprint:
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Driving Strategic Excellence: Kassab will be responsible for shaping high-level strategic initiatives, managing major brand pitches, and delivering integrated media and marketing solutions for ambitious brands across the MENA region.
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Internal Leadership: Elevating from his previous managerial role, he will collaborate closely with regional mentors and leadership teams—including Mario, Minaam, Samer, and Sary—to foster talent development and cross-functional collaboration.
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Market Positioning: The promotion reflects WPP Media MENA’s focus on accelerating its creative and strategic output during a period of rapid digital and media transformation across the regional advertising ecosystem.
