MUMBAI — In a strategic leadership acquisition aimed at driving monetization and ecosystem expansion, prominent audio-streaming platform Gaana has appointed Shabnam Majumdar as Director – Partnerships and Alliances.
Majumdar steps into the apex revenue role to spearhead commercial collaborations, scale B2B distribution networks, and unlock fresh strategic alliances for the digital music giant.
Executive Pedigree and Cross-Sector Expertise
Majumdar joins Gaana with an illustrious career spanning over two decades of deep-domain experience across telecom, media & entertainment, and banking, financial services, and insurance (BFSI).
Before her transition to Gaana, she served as the Associate Director – Strategic Partnerships (Digital) at ZEE5, where she successfully scaled the OTT platform’s subscription revenue via highly profitable integrations with leading telecom operators, ISPs, fintech platforms, and e-commerce ecosystems. Her multi-faceted career portfolio includes high-level assignments at several major consumer-facing brands:
-
Media & OTT: ZEE5, 92.7 Big FM
-
Telecom & Security: Vodafone India, G4S
-
BFSI: HSBC, ICICI Prudential Life Insurance, Max Life Insurance
Strategic Mandate and Alliance Architecture
Majumdar’s appointment comes at a highly competitive juncture in the Indian audio-streaming market, where platforms are shifting focus from pure user acquisition to high-yield monetization models.
Leadership Matrix:
-
Appointee: Shabnam Majumdar
-
Designated Role: Director – Partnerships and Alliances
-
Corporate Entity: Gaana
-
Primary Mandates: Leading revenue partnerships, refining the go-to-market (GTM) strategy, driving enterprise sales, and engineering large-scale commercial collaborations.
Expanding the Audio-Streaming Ecosystem
In her new role, Majumdar will be tasked with embedding Gaana’s digital audio ecosystem deeply into everyday consumer tech touchpoints.
Leveraging her background in enterprise telecom contracts, global account management, and sports sponsorships, she will focus heavily on forging high-value bundling alliances with mobile operators, digital payment gateways, connected automotive dashboards, and hardware ecosystems to boost premium subscriber bases and capture a larger share of the emerging markets media landscape.
