BENGALURU — Communications enterprise The PRactice Group has named veteran communications professional Girish Balachandran as its new Group Chief Executive Officer, uniting public relations agency The PRactice and purpose-led communications consultancy ON PURPOSE under a consolidated operational umbrella.
The strategic group formation brings together two prominent independent firms to expand strategic communications, corporate reputation, and social impact consulting capabilities across India.
Executive Profile and Governance Structure
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New Role: Group Chief Executive Officer, The PRactice Group.
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Concurrent Role: Founder and Managing Director of ON PURPOSE, which he established nine years ago.
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Industry Track Record: Over two decades of strategic experience in public relations and strategic communications, with prior senior leadership roles at Avian Media, Waggener Edstrom, and Ketchum Public Relations.
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Group Leadership Ecosystem:
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Nandita Lakshmanan: Founder of The PRactice (established 26 years ago), continuing in her role as Founding Partner.
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Zacharia James & Rishi Seth: Serving as Managing Partners of the newly consolidated group structure.
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The consolidation under Balachandran’s leadership aims to leverage the combined scale of The PRactice’s long-standing corporate practice and ON PURPOSE’s focus on social change and brand narrative strategy.
