MCLEAN, Va. — Mark Weinstein, Chief Marketing Officer (CMO) and Head of Luxury Brands at Hilton, has announced his departure from the global hospitality giant after more than 16 years with the company.
Weinstein formally confirmed his exit through a LinkedIn post, expressing gratitude to Hilton’s global teams and confirming that he will reveal details regarding his next professional venture on Monday.
Career Trajectory & Key Contributions
Weinstein joined Hilton in 2010 as Senior Director of the Global Customer Marketing Project Management Center of Excellence (CoE). Over his 16-year tenure, he advanced through senior executive roles across global marketing, loyalty operations, and luxury brand management:
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Brand & Marketing Leadership: Spearheaded Hilton’s global brand strategy, performance marketing, and creative platforms—including the rollout of the master brand platform “Hilton. For the Stay.”
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Hilton Honors Scaling: Over-saw the expansion of Hilton’s loyalty program, growing it from 25 million members when he assumed leadership to more than 250 million members globally.
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Luxury Portfolio Oversight: Directed the strategic management and global expansion of Hilton’s luxury footprint, including high-end brands like Waldorf Astoria and Conrad Hotels & Resorts.
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Strategic Partnerships: Expanded Hilton’s brand integrations through major co-branded partnerships with American Express, McLaren Racing (F1), AutoCamp, and Explora Journeys.
Transition & Next Steps
In his farewell note, Weinstein affirmed his ongoing connection to the brand as a Diamond Reserve Hilton Honors member, noting that his first stop following his exit would be checking into a Hilton property as he transitions to his new role.
Hilton has not yet named an interim or permanent successor for the CMO and Head of Luxury Brands position.
