BENGALURU: In a significant addition to its corporate leadership team, fashion and lifestyle e-commerce platform Myntra has appointed Madhurima Kumar as its new Director – Strategy. Kumar transitioned into her new role at the e-commerce major after a highly successful multi-year tenure at fintech company Razorpay.
She formally announced the leadership move via a professional update on LinkedIn.
A Track Record of Scaling Fintech Verticals
Kumar steps into her strategic role at Myntra backed by over a decade of experience driving business growth across both Indian and global markets:
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Five-Year Razorpay Tenure: Prior to joining Myntra, Kumar spent more than five years at Razorpay, where she most recently served as the Business Head for the Ad Platform and Offers division.
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Building from Scratch: During her time at the fintech unicorn, she played a pivotal role in conceptualizing and building Razorpay’s advertising business completely from the ground up.
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Cross-Functional Background: Beyond her leadership in the advertising vertical, her tenure at Razorpay included high-impact stints across Corporate Strategy and the company’s Engage business units.
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Leadership Gratitude: In her departure note, she expressed gratitude to Razorpay founders Harshil Mathur and Shashank Kumar for providing the operational trust and room to scale new business functions.
Strategic Mandate at Myntra
As a seasoned strategy and business leader, Kumar’s professional expertise spans multiple key domains that will influence her roadmap at Myntra:
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Full-Potential Strategy: She brings extensive experience in executing full-potential corporate strategies across the e-commerce, financial services, and technology sectors.
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Core Competencies: Her operational background is heavily anchored in customer experience (CX) optimization, market expansion, and large-scale cost transformation initiatives.
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Driving Growth: At Myntra, her deep familiarity with digital ecosystems and corporate strategy is expected to play a central role in guiding the platform’s long-term market positioning and growth trajectory.
