NEW DELHI — Prime Minister Narendra Modi has urged citizens to leverage viral social media trends—such as “Get Ready With Me” (GRWM) videos—to spotlight India’s handloom industry on National Handloom Day.
In an Instagram video post, the Prime Minister highlighted how modern content creation can drive global attention to local weavers and small traders, linking the effort to the economic self-reliance vision of the historic Swadeshi Movement launched on August 7, 1905.
Key Highlights
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Digital Advocacy: PM Modi urged the public to share short videos showcasing indigenous attire to amplify the reach of local textile crafts worldwide.
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Empowering Artisans: The campaign seeks to provide direct economic backing to weavers, craftspeople, and small enterprises by turning consumer interest into active purchasing power.
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Cultural Heritage & Self-Reliance: Celebrating National Handloom Day serves as both a nod to India’s freedom struggle history and a step toward an Atmanirbhar (self-reliant) economy.
