LONDON / GLOBAL — Consumer goods conglomerate Unilever has promoted senior executive Edo Briola to the position of Head of Enterprise Marketing Strategy & Performance.
Briola transitions into this enterprise-wide role after managing key Asian market operations, where he served as Vice President – Head of Japan, CEO of Rafra Japan, and CEO of Carver Korea. In his elevated remit, Briola will steer global marketing strategy and performance metrics across Unilever’s international brand portfolio.
Leadership Transition & Strategic Matrix
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Executive Appointee: Edo Briola.
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New Role: Head of Enterprise Marketing Strategy & Performance.
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Corporate Entity: Unilever.
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Functional Portfolio: Enterprise-level marketing strategy, global performance oversight, operational brand alignment, and cross-market growth execution.
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Prior Leadership Roles: Vice President – Head of Japan; CEO of Rafra Japan; CEO of Carver Korea (Unilever Beauty & Wellbeing portfolio).
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Strategic Value: Unifies enterprise marketing strategy and performance optimization by leveraging extensive operational, P&L, and brand growth experience across key Asian growth markets.
