MUMBAI — Vaishnavi Thirumalai has announced her departure from integrated marketing agency Schbang after a tenure of over four years. She shared the transition update via a LinkedIn post, confirming her pivot toward independent consulting.
During her time at the agency, Thirumalai served as Senior Operations & Business Development Manager for Schbang’s influencer management division, Schbang Fluence, as well as MMaximize.
Industry Footprint & Strategic Pivot
The move marks a transition from agency operations to independent strategy and advisory within the creator economy:
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Four-Year Agency Career: Thirumalai initially joined Schbang as an Operations Manager for Fluence, expanding her scope across talent management, creator partnerships, PR, and integrated marketing campaigns for major brand portfolios.
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Division Leadership: Her leadership spanned both Schbang Fluence and Schbang Represent, giving her broad oversight of influencer outreach and talent representation strategies.
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Independent Consultancy Launch: Following her exit, Thirumalai will operate as an independent consultant, advising brands and creators across talent management, influencer marketing, strategic PR, and brand growth.
