MUMBAI — Pepsi India has officially welcomed Bollywood’s newest sensations, Ahaan Panday and Aneet Padda, as the brand’s latest ambassadors. The duo, who became overnight household names following the massive success of their 2025 blockbuster Saiyaara, will lead Pepsi’s upcoming youth-centric campaigns.
The announcement was preceded by a viral “bait-and-switch” marketing stunt where the actors teased their “biggest trailer yet,” which turned out to be a custom-built Pepsi Vanity Trailer.
Campaign Highlights:
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The Gen-Z Connection: Pepsi aims to tap into the “unfiltered chemistry” and cultural influence the pair commands among young audiences.
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A “Saiyaara” Reunion: This marks the first major brand collaboration for the duo since their record-breaking debut in Mohit Suri’s musical romance.
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Flipping the Script: The campaign moves away from traditional celebrity endorsements, focusing instead on high-energy, spontaneous content.
In Their Words:
“Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special.” — Ahaan Panday
“Pepsi embodies that fearless confidence I live for. This campaign feels very natural—playful, spontaneous, and full of energy.” — Aneet Padda
What’s Next for the Duo?
Aside from their new Pepsi roles, both actors have high-profile projects lined up:
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Ahaan Panday: Set to star in a high-stakes gangster romance directed by Ali Abbas Zafar.
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Aneet Padda: Recently cast as the lead in Shakti Shalini, a new entry in the Maddock Horror Comedy Universe releasing in December 2026.
