SYDNEY — Communications and advertising group Havas Media Network has strengthened its Australia and New Zealand (ANZ) leadership team with the dual appointments of Kunal Chakravarty as Head of New Business & Marketing, ANZ, and Agata Adamczak as Head of Organic & AI Performance within its Consumer Science & Analytics (CSA) division.
The executive additions aim to accelerate regional growth across the network’s agency portfolio while expanding its specialized consulting capabilities in AI-driven digital discovery and performance analytics.
Key Highlights & Strategic Responsibilities
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Commercial Leadership: Kunal Chakravarty moves from Havas People—where he managed regional business expansion across APAC—to lead new business strategy and corporate marketing for Havas Media, Havas Play, CSA, and Prose on Pixels across Australia and New Zealand.
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AI & Organic Performance Domain: Agata Adamczak, founder of Lumii Advisory with nearly two decades of digital strategy experience across senior roles at Botify, Performics, and BrightEdge, joins the CSA practice to head organic search, technical optimization, and AI visibility strategies.
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Service Framework Integration: Chakravarty brings prior integration experience from Havas India to streamline multi-agency capabilities for enterprise clients across the ANZ market.
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AI Visibility Focus: Adamczak’s remit centers on helping brand clients optimize, measure, and manage their brand presence and recommendation algorithms across AI-assisted search engines and conversational discovery platforms.
