NOIDA — Media conglomerate Network18 Media & Investments has appointed Nimit Tiwari as National Retail Head, driving a dedicated strategic mandate to scale the group’s presence across India’s rapidly growing Tier 2 and Tier 3 markets.
Tiwari, who officially joined the network in September 2026, will lead a 100-member team to tap into regional retail advertising and commercial opportunities across Network18’s multi-platform assets.
Executive Mandate & Operational Scope
In his national leadership role, Tiwari will oversee revenue generation, monetization, and cross-platform retail integration:
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Cross-Platform Integration: Synergizing sales and commercial offerings across Network18’s TV, print, digital, on-ground events, and influencer/social media verticals.
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Regional Market Penetration: Capitalizing on rising ad spends and brand expansion across non-metro commercial hubs and emerging tier-2/3 consumer clusters.
Professional Background & Experience
Tiwari brings extensive leadership experience across media, telecom, and management consulting:
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Optimal Media Solution (BCCL): Served as Revenue Head at the Bennett Coleman & Co. Ltd. division prior to joining Network18.
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Mirchi (ENIL): Spent over six years in regional leadership positions spanning key states including Gujarat, Madhya Pradesh, Chhattisgarh, Tamil Nadu, and Kerala—most recently serving as Business Director (Gujarat & MPCG) managing a 150-plus member team across sales, product, marketing, and finance.
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Bharti Airtel: Spent over seven years managing customer value management (CVM), consumer insights, product management, and mobile internet initiatives.
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Early Career: Commenced his corporate career as a Senior Consultant at Ernst & Young (EY).
