NEW DELHI — In a move to bolster its digital storytelling and creative output, the India Today Group’s flagship digital platform, The Lallantop, has appointed Chayan Rastogi as Editor (Content Innovation). The appointment, announced on March 19, 2026, brings a veteran editorial voice to the platform’s leadership.
Two Decades of Media Expertise
Rastogi’s career spans nearly 20 years across India’s most prominent news networks:
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The Lallantop Role: He will spearhead original content development and “innovation-led” digital storytelling, aimed at further deepening the platform’s connect with the Hindi-speaking heartland.
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Zee Media: Most recently, he served a two-and-a-half-year stint as Head of Original Content at Zee Media.
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ABP Network: He previously spent three years as an Associate Executive Producer, focusing on news production and programming.
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NDTV: Rastogi’s longest tenure was a decade-long stint at NDTV, where he rose through the ranks in various editorial and production capacities.
Strategic Context
As digital news consumption in Tier-2 and Tier-3 cities continues to surge, The Lallantop is prioritizing a pivot toward “high-innovation” formats—including short-form video series and interactive news features. Rastogi’s experience in managing large-scale original content portfolios is expected to be a key driver for the platform’s 2026-27 growth roadmap.
