NEW DELHI – 9X Media has appointed Keshvi Kastuar as Assistant Vice President (AVP) – Sales, North. With over two decades of experience in media and advertising, Kastuar is expected to drive revenue growth and expand the network’s advertiser base in the northern market.
Key Highlights of the Career Move:
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From Zee News to 9X Media: Most recently, Kastuar led North India sales for Zee News, where she managed a substantial revenue portfolio and strengthened ties with top-tier agencies and clients.
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Diverse Media Portfolio: Her career includes leadership roles at The Times of India, Star India, Network18, Hindustan Times, and Publicis Groupe.
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Expertise in IP & Branded Content: Known for her ability to bridge sales strategy with creative execution, she has a proven track record in intellectual property (IP) monetization and cross-platform campaigns.
Strategic Role
In her new position at 9X Media, Kastuar will focus on delivering innovative and scalable revenue solutions. Her appointment comes as the network seeks to leverage her deep industry expertise to foster long-term partnerships with leading advertisers and agencies across television and digital platforms.
