MUMBAI – Classic Marble Company (CMC), a leader in the premium surfaces segment, has announced the appointment of Priye Choudhary as its Chief Marketing Officer (CMO). Choudhary will be responsible for spearheading the company’s marketing strategy, brand development, and global narrative.
With nearly 20 years of experience, Choudhary brings an extensive background in managing both global and domestic brands. His professional history includes leadership roles at major corporations such as Samsung, Panasonic, Sony Electronics, Grohe, Welspun, and BirlaNu. At CMC, his primary focus will be on aligning brand structures and driving initiatives to enhance visibility and consumer engagement for the company’s natural marble portfolio and its signature engineered brand, KalingaStone.
Strategic Growth and Brand Evolution
Mohanraj Jagannivasan, CEO of Classic Marble Company, highlighted that building a “future-ready brand” is a top priority as the company scales its presence in the luxury surface market. He noted that Choudhary’s ability to integrate creativity with execution will be instrumental in CMC’s next growth phase.
Upon his appointment, Choudhary expressed his focus on creating a “globally relevant brand narrative” and deepening consumer relevance across India and international markets. He emphasized that as a “house of brands,” CMC is uniquely positioned to redefine how premium spaces are experienced through material innovation and design.
