GURUGRAM – Origen Realty has announced the appointment of Poulomi Ray as its Chief Marketing Officer (CMO). With nearly two decades of experience across the real estate and hospitality sectors, Ray joins the core leadership team to spearhead the company’s brand evolution and market expansion.
Driving Strategic Growth
In her new role, Ray will lead the marketing and brand direction for Origen Realty, focusing on driving visibility and differentiation. Her appointment comes at a pivotal time as the company prepares for a massive multi-phase integrated development project in Gurugram.
Key Mandates:
-
Brand Narrative: Shaping high-impact storytelling aligned with the firm’s construction legacy.
-
Tech Integration: Implementing cutting-edge marketing technologies to enhance consumer engagement.
-
Market Differentiation: Establishing the brand’s unique identity in the competitive integrated development space.
A Multidisciplinary Background
Ray brings a wealth of expertise in building and scaling brands within high-stakes industries:
-
Real Estate: Held significant leadership roles at Signature Global, DLF Limited, and Paras Buildtech.
-
Hospitality: Gained international experience with global hospitality giants including MGM International (USA) and Hilton Hotels.
Management Perspective
Commenting on the induction, Origen Realty’s management stated that Ray’s ability to combine high-level strategy with precise execution is instrumental for the company’s “future-facing” brand goals.
Ray expressed her enthusiasm for the new role, noting, “The foundation of the brand is built on a legacy of over three decades in construction. As we embark on a new journey of integrated development in Gurgaon, I look forward to contributing to the company’s growth through tech integrations and innovative strategies.”
