OAKLAND, CA — In a major move to accelerate its global expansion, e.l.f. Beauty has announced a series of high-profile leadership appointments. Kory Marchisotto has been promoted to the newly created role of President of e.l.f. Brands, where she will spearhead the growth of e.l.f. Cosmetics and e.l.f. SKIN.
These appointments signal the company’s intent to scale its portfolio across new geographies and categories while doubling down on technological innovation.
A New Leadership Trifecta
The company’s restructuring introduces three key roles designed to integrate marketing, technology, and brand management:
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President of e.l.f. Brands: Kory Marchisotto will focus on category expansion and driving the vision for the core brand portfolio. She continues to be a member of the e.l.f. Beauty Executive Team.
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Chief Marketing Officer: Oshiya Savur joins as CMO, e.l.f. Brands. Most recently the Chief Marketing and Brand Officer at Maesa, Savur is recognized for her ability to scale brands across both mass and prestige beauty segments.
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Chief Technology & AI Officer: Ekta Chopra takes on this newly established role, highlighting the company’s commitment to making Artificial Intelligence and data analytics central to its business transformation and long-term growth.
Strategic Executive Appointments
| Executive | New Designation | Previous/Concurrent Role |
| Kory Marchisotto | President, e.l.f. Brands | Executive Team Member, e.l.f. Beauty |
| Oshiya Savur | Chief Marketing Officer | Chief Marketing Officer, Maesa |
| Ekta Chopra | Chief Technology & AI Officer | Tech Lead, e.l.f. Beauty |
Growth Through Technology and Branding
The appointment of a Chief AI Officer is particularly notable in the beauty industry, suggesting that e.l.f. intends to lead the sector in personalized digital experiences and data-driven inventory management. Meanwhile, the addition of Oshiya Savur brings “omnichannel expertise” to a brand that has seen meteoric success on platforms like TikTok and Gen-Z focused retail channels.
“These leadership shifts reflect our ambition to disrupt the beauty category by combining world-class brand building with cutting-edge technology and AI capabilities,” the company stated.
