MUMBAI — Integrated creative and media agency tgthr. has announced a strategic expansion of its leadership tier, appointing Shamima Pereira as Business Head and Sonia Kumar as AVP Strategy & Brand Solutions Lead.
The move is designed to strengthen the agency’s unique collaborative model, which integrates creative, media, and production under a single roof to provide cohesive brand solutions.
Executive Backgrounds
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Shamima Pereira (Business Head): With over 14 years of industry experience at top agencies like Leo Burnett and Publicis, Pereira has managed a massive portfolio including Amul, Heineken, and Reliance Jewels. At tgthr., she will focus on scaling business operations and deepening client partnerships.
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Sonia Kumar (AVP Strategy & Brand Solutions Lead): A veteran of Leo Burnett and Dentsu Webchutney, Kumar has worked across diverse sectors from Tech and Automotive to FMCG (McDonald’s, ASUS, Starbucks). She will now head the strategy division, driving insight-led narratives across all platforms.
Strategic Vision
Aalap, Co-founder and CCO of tgthr., noted that the inclusion of Pereira and Kumar is crucial as the agency continues to challenge traditional models. Their expertise is expected to bridge the gap between sharp business growth and culturally relevant storytelling.
“Joining tgthr. marks an exciting new chapter,” said Pereira. “The agency’s model allows us to deliver truly integrated, future-forward solutions.”
Kumar added that she looks forward to creating work that sits at the “intersection of sharp strategy and compelling storytelling.”
