MUMBAI — Deepanjan Roy has been appointed as the Chief Marketing Officer (CMO) of Tata Motors Commercial Vehicles, marking his second stint with the Indian automotive giant. Roy brings over two decades of expertise in sales, marketing, and cargo operations to the role.
Roy makes the move from Tractors and Farm Equipment Limited (TAFE), where he served as Senior Vice President of Sales & Marketing.
Career Trajectory & Background
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Most Recent Role: Senior VP – Sales & Marketing, TAFE (1.5 years).
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Aviation Stint: Vice-President Cargo at Air India.
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Tata Legacy: Previously spent nearly 15 years at Tata Motors in various leadership capacities before his brief departures to other sectors.
Strategic Importance
Roy’s return to Tata Motors comes at a time when the commercial vehicle segment is increasingly focused on digital transformation, sustainable fuel alternatives, and fleet management technology. His extensive 15-year history with the brand combined with fresh experience from the agricultural and aviation sectors is expected to sharpen the company’s market-leader positioning.
The Brief:
New Role: CMO, Tata Motors Commercial Vehicles.
Key Experience: TAFE, Air India, and a long-term veteran of the Tata Group.
Focus: Driving marketing strategy for one of India’s largest CV portfolios.
