Netflix India Appoints Aditya Huria as Marketing Manager for Films and Series

MUMBAI — Netflix India has expanded its marketing leadership with the appointment of Aditya Huria as Marketing Manager – Films and Series Marketing. Huria will be responsible for spearheading culture-first campaigns aimed at deepening audience engagement and bringing the streaming platform’s diverse storytelling closer to the Indian market.

Huria transitions to Netflix from YouTube, where he most recently served as the Digital Marketing Lead for YouTube Creators India.

Extensive Industry Expertise

With over a decade of experience across the media and technology sectors, Huria brings a robust background in digital strategy and brand management. His professional journey includes key roles at several high-profile organizations:

• Bumble: Served as Senior Marketing Manager for India and Southeast Asia.

• Viacom18 (MTV): Held the position of Assistant Manager.

• Times Network: Contributed to the marketing efforts for one of India’s largest media conglomerates.

• FoxyMoron: Started his career in digital strategy and client servicing.

Career Snapshot

Strategic Focus at Netflix

In his new capacity, Huria is expected to leverage his deep understanding of the creator economy and digital subcultures to drive Netflix’s “culture-first” marketing agenda. His expertise will be critical as the streaming giant continues to compete in India’s highly fragmented and content-heavy digital landscape, focusing on making global and local titles resonate more authentically with regional viewers.

“Aditya’s move to Netflix marks a strategic hire for the platform as it looks to bridge the gap between digital creators and mainstream cinematic storytelling in India.”

Huria holds a Bachelor of Technology in Computer Science Engineering from VNIT Nagpur, blending technical literacy with creative marketing strategy.