NEWPORT BEACH — Chipotle Mexican Grill has announced two major executive appointments aimed at accelerating its global marketing and digital innovation. Fernando Machado will join as Chief Brand Officer, effective June 1, while Arlie Sisson has been appointed to the newly created role of Chief Digital Officer.
Fernando Machado: A Marketing Heavyweight
Machado brings over two decades of experience in building iconic consumer brands. He will oversee global marketing, brand positioning, and customer engagement.
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Professional Pedigree: Previously the CMO at Activision Blizzard and Restaurant Brands International (RBI), where he led award-winning campaigns for Burger King, Popeyes, and Tim Hortons. He also spent 18 years at Unilever.
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Current Role: He joins from private equity firm Garnett Station Partners, where he served as an Operating Partner.
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Objective: CEO Scott Boatwright noted that Machado’s expertise will be used to “deepen guest loyalty” and highlight Chipotle’s “real food” value proposition.
Arlie Sisson: Driving Digital Transformation
Sisson joins in a new leadership capacity, reporting to Curt Garner, President and Chief Strategy and Technology Officer.
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Background: Most recently served as SVP and Global Head of Digital at Hyatt Hotels. Her experience includes founding the SaaS company UpPurpose and holding senior roles at Condé Nast and Marriott.
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Mandate: She is tasked with scaling digital solutions, growing the loyalty program, and enhancing the technology that supports both guests and restaurant team members.
Executive Summary
| Position | Appointee | Previous Organization |
| Chief Brand Officer | Fernando Machado | Garnett Station Partners / Activision |
| Chief Digital Officer | Arlie Sisson | Hyatt Hotels |
“Chipotle has built one of the most distinctive and culturally relevant brands in the industry. I look forward to building on that through authentic storytelling and meaningful guest experiences.” — Fernando Machado
These strategic hires come as Chipotle continues to expand its international footprint and invest heavily in its “Chipotlane” digital drive-thru and mobile ordering ecosystem.
