NEW DELHI — In a significant leadership transition, Ducati India has announced the promotion of Amit Chauhan to the position of Head of Marketing. Chauhan, a veteran within the company, steps into this role after a decade-long journey with the iconic Italian luxury motorcycle brand.
A Decade of Growth at Ducati
Chauhan’s career at Ducati India began in 2016 when he joined as a Marketing Consultant. Over the past ten years, his role evolved through various levels of responsibility in marketing and communications, most recently serving as the Marketing Manager.
Announcing his new role on LinkedIn, Chauhan expressed his gratitude to colleagues across India, the Asia-Pacific region, and Italy, acknowledging their support in his professional growth.
Extensive Industry Experience
With over 10 years of experience, Chauhan has built a robust portfolio centered on:
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Digital Communication & Strategy: Driving the brand’s online presence and engagement.
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Content & Experiential Marketing: Crafting immersive brand experiences for the Ducati community.
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Automotive & Lifestyle Branding: Leveraging his deep understanding of the premium segment to strengthen market positioning.
Professional Background
Prior to his tenure at Ducati, Chauhan honed his skills at Blogworks (2013–2016). Starting as a Content Writer, he worked on high-profile accounts including:
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Harley-Davidson India
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Sennheiser India
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Mahindra Rise
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TERI (The Energy and Resources Institute)
His subsequent promotion to Senior Executive at Blogworks saw him managing client servicing and campaign execution, primarily for major lifestyle and automotive players.
Strategic Outlook
As the new Head of Marketing, Chauhan is expected to lead Ducati India’s efforts in expanding its footprint in the superbike segment. His promotion comes at a time when the premium motorcycle market in India is seeing a surge in demand for experiential events and digital-first customer engagement strategies.
