BILLUND — In a strategic advancement of its experiential brand marketing, the LEGO Group has expanded the global portfolio of communications executive Mr. Clinton Jeff.
Under his new designation as PR & Communications Lead – LEGO House & LEGO Location-Based Experiences, Jeff moves into the company’s Corporate Brand Communications function within the global Brand & Portfolio team. He will operate from the toy giant’s creative headquarters in Billund, Denmark.
Broadening the Experiential Brand Footprint
In his elevated role, Jeff will integrate the communications strategies of LEGO’s flagship experiential destinations to scale brand engagement beyond traditional retail products:
-
Dual Responsibility: While continuing to lead public relations and communications for the iconic LEGO House (the physical destination in Billund), Jeff will now serve as the central communications lead for the broader global LEGO Location-Based Experiences portfolio.
-
Discovery Centres Integration: His expanded mandate includes supervising strategic communication, media outreach, and experience launches for various brand spaces, including the global network of LEGO Discovery Centres.
-
Experiential Strategy: The realignment focuses on aligning destination PR, corporate executive communications, and guest relations to build unified global brand stories around experiential learning and play.
A Proven Record in Global Tech and Consumer PR
Jeff joined the LEGO Group in February 2025 as the PR & Communications Lead for LEGO House. His transition to a broader corporate brand role comes on the back of over a decade of leadership in global consumer technology and product public relations:
-
Razer Inc.: Served as the Global Product PR Lead for the prominent gaming brand.
-
OPPO: Managed communications as the APAC PR Lead, Product.
-
Huawei Technologies: Led multiple corporate and product PR initiatives across international territories.
