SINGAPORE — Regional agency Bloomingdale Public Relations Pte. Ltd. has appointed Parikshit Sharma as Regional Director – Southeast Asia, taking charge of the firm’s Singapore headquarters and regional growth strategy.
Sharma will spearhead Bloomingdale’s operations across Southeast Asia and lead its strategic India-Singapore business corridor, supporting Indian enterprises expanding into ASEAN markets as well as multinational brands establishing a footprint in India. Bringing over 20 years of non-traditional PR experience across Asia, Africa, and Australia, Sharma’s background spans senior roles at DDB Mudra, Ogilvy Action, Wunderman Thompson, and Havas Media Group.
Key Leadership & Regional Mandate
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Appointee: Parikshit Sharma
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Designation: Regional Director – Southeast Asia (SEA)
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Company: Bloomingdale Public Relations Pte. Ltd.
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Base Location: Singapore Headquarters
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Professional Experience: 20+ years in brand building, retail activation, integrated marketing, and consumer engagement across ASEAN, India, Africa, and Australia.
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Prior Track Record: Led multi-brand retail campaigns for Tata group entities at Wunderman Thompson; drove large-scale rural activations for Hindustan Unilever at Ogilvy Action; won Abby Awards for shopper marketing at DDB Mudra.
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Core Strategic Focus: Expanding the Singapore hub, leading cross-border comms along the India-Singapore commercial corridor, and integrating non-traditional marketing disciplines into modern crisis and reputation management across SEA.
