SINGAPORE — Global technology leader Lenovo has promoted Shirley Coses Dsilva to lead Asia Pacific Commercial Communications, expanding her purview to oversee regional enterprise messaging.
Dsilva transitions into this broader regional mandate following a successful four-year tenure as Head of Communications for Lenovo India. In her new role, she will collaborate closely with Sumir Bhatia and the wider commercial leadership team to drive enterprise technology positioning and Hybrid AI storytelling across the APAC region.
Executive Profile & Strategic Mandate
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Appointee: Shirley Coses Dsilva
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New Role: Lead – Asia Pacific Commercial Communications
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Company: Lenovo
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Previous Position: Head of Communications, Lenovo India (4-year tenure)
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Industry Experience: 19+ years across corporate communications, media relations, crisis management, and strategic brand positioning.
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Prior Organisations: Strategic Growth Advisors, Prose Integrated, Parle Agro, Reliance Capital, and Larsen & Toubro.
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Core Focus: Shaping Lenovo’s regional commercial narrative, enhancing executive positioning, and advancing B2B enterprise tech and Hybrid AI communications across APAC markets.
