NEW YORK / MUMBAI — Beauty giant The Estée Lauder Companies Inc. has appointed Nicolas Lariane as Global Executive Director of Digital Performance Strategy, Growth Marketing, and Media.
Lariane joins the prestige beauty conglomerate from fashion brand Ralph Lauren, bringing extensive performance marketing experience to drive digital transformation and growth across Estée Lauder’s portfolio of global brands.
Key Highlights
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Global Leadership Role: Named Global Executive Director, Digital Performance Strategy, Growth Marketing, and Media, overseeing digital growth initiatives across Estée Lauder’s brand lineup.
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Prior Experience at Ralph Lauren: Before transitioning to Estée Lauder, Lariane served as Senior Director of Performance Marketing at Ralph Lauren.
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Core Focus: His responsibilities will center on scaling digital performance strategies, optimizing growth marketing, and streamlining media planning globally.
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Executive Announcement: Lariane announced his transition via LinkedIn, expressing enthusiasm for managing digital marketing strategies for the company’s historic prestige beauty portfolio.
