MUMBAI — Leading OTT streaming service Zee5 has elevated senior media executive Alisha Coelho to the position of AVoD Business Head, placing her at the helm of the platform’s ad-supported streaming vertical (Free 5).
Coelho, who has been associated with Zee5 since September 2022, formally assumed the strategic leadership role in July 2026, transitioning from her previous designation as Senior Vice President – Content (India and Global Markets).
Executive Elevation & Portfolio Focus
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Leadership Mandate: In her new capacity, Coelho will drive business operations, monetization strategies, content curation, and user acquisition models for Zee5’s free, ad-supported tier.
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Internal Advancement: During her four-year tenure at Zee5, she previously led content acquisition, originals, and programming strategies across domestic and international territories.
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Media Footprint: Bringing extensive experience across digital entertainment, broadcast programming, and content strategy, Coelho’s appointment aligns with the platform’s efforts to expand its reach across regional and price-sensitive viewer segments.
