Ulka, part of BBDO Group India, has appointed Siddharth Mehta as Group Creative Director, strengthening its creative leadership as the agency prepares for its next phase of growth.
In his new role, Mehta will report to Rakesh Menon, Chief Creative Officer at Ulka. He will work closely with the agency’s creative leadership team to shape its creative direction and encourage work that is distinctive, culturally relevant and impactful.
Mehta brings more than 15 years of experience across traditional advertising, digital media and creative technology. He joins Ulka from The Womb and has previously held roles at HyperCollective, Sapient Nitro, Leo Burnett and JWT.
His professional experience covers a wide range of sectors, including FMCG, personal care, electric mobility, food and beverages, finance, consumer durables, artificial intelligence, technology, entertainment and media. He has worked with brands such as Fogg, Vicco, DHFL, Starbucks, William Grant & Sons, DBS Bank, HDFC Life, Sony MAX and Good Knight.
Among his recent projects are campaigns for the launch of Fogg Neu, BGauss RUV 350 and Saregama’s Padhanisa. His work has earned recognition at Spikes Asia, FAB London and the Effie Awards, along with several honours at Indian award shows.
Commenting on his appointment, Siddharth Mehta, Group Creative Director, Ulka, said:
“Ulka is one of the longest-running agencies in India and has consistently stayed relevant through cultural change and the emergence of new mediums. What excites me is the opportunity to be part of its next chapter, with a clear intent to bring greater courage to the work and combine it with strong insights and storytelling craft. I’ve also inherited a highly driven and talented team that is hungry to do great work, and my priority is to champion them and create an environment where they can do their best work. With Ulka’s deep understanding of the market, culture and consumers, I look forward to creating ideas and stories that are bold, meaningful and find a genuine place in people’s lives.”
