ADF Foods Ltd. has appointed Shraddha Waikar as Chief Marketing Officer – Global Markets, as the company looks to strengthen its international brand presence and accelerate growth across key global markets.
In her new role, Waikar will oversee the company’s global marketing, branding and growth strategy across North America, EMEA and APAC. Her responsibilities will include enhancing consumer engagement, driving premiumisation and building long-term brand value across these regions.
Waikar brings more than 20 years of experience in brand building, consumer marketing, digital transformation and business growth. Before joining ADF Foods, she served as Marketing Head at Kotak811, where she led brand development and digital marketing initiatives, helping strengthen its positioning as a digital banking platform.
Over the course of her career, she has held leadership roles at Insurekot Sports, Sula Vineyards, Bisleri International, Bloomberg UTV, HDFC Bank and MullenLowe Lintas Group.
Most recently, Waikar worked as a Fractional CMO, advising founders and high-growth businesses across the fintech, artificial intelligence and consumer sectors. Her work focused on brand strategy, market expansion and customer engagement.
At ADF Foods, Waikar is expected to focus on strengthening the company’s brand portfolio, building deeper connections with consumers in international markets and supporting sustainable growth through innovation-led marketing and strategic brand development.
