SHARJAH, UAE — UAE-based real estate developer Alef Group has announced the appointment of Noreen Nasralla as Group Chief Marketing Officer (CMO).
Prior to this executive elevation, Nasralla served as the company’s Senior Vice President – Marketing Strategy, Brand and Communications.
Expanded Mandate & Core Responsibilities
In her elevated role as Group CMO, Nasralla will direct Alef Group’s comprehensive marketing vision and corporate positioning. Her core portfolio includes:
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Brand Strategy & Communications: Driving global and regional corporate brand architecture and public relations.
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Digital Performance: Escalating data-driven marketing, customer acquisition, and digital engagement channels.
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ESG Reporting: Leading the group’s Environmental, Social, and Governance (ESG) communications and reporting framework.
Executive Background & Industry Track Record
Nasralla brings over 20 years of global experience spanning real estate development, telecommunications, and corporate brand management.
Before joining Alef Group, she held senior marketing and strategy leadership roles at leading Middle Eastern conglomerates and property developers, including:
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Al-Futtaim Real Estate
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Etisalat Group
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Modon Properties
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Dubai Properties
Her promotion reflects Alef Group’s focus on strategic brand alignment and operational expansion across its premier real estate and commercial portfolios.
