LOS ANGELES / NEW YORK — Music industry giant Universal Music Group (UMG) has announced the appointment of Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, effective November 2026.
Based in Los Angeles, Bush will report directly to UMG’s Chief Operating Officer Boyd Muir and will oversee a unified global division consolidating the company’s brand, media, and commercial partnership operations, including Universal Music Group for Brands (UMGB).
Key Highlights & Strategic Scope
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Unified Global Function: Bush will spearhead a streamlined business unit designed to expand commercial opportunities, brand integration, and monetization avenues for UMG’s roster of recording artists and songwriters worldwide.
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Executive Leadership Context: The appointment is part of a broader push to bolster UMG’s central operations under COO Boyd Muir, following recent key additions including Tseyin Foo (President, Global Supply Chain) and Hannah Poferl (Chief Data Officer).
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Corporate Statements: COO Boyd Muir noted that uniting brand and commercial operations under Bush’s leadership will extend artist reach and open new revenue streams, while Bush highlighted her aim to help artists build lasting enterprise value alongside cultural partnerships.
Executive Background & Career History
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Agency Track Record: Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and sat on the Agency Board. She originally founded CAA’s Entertainment Partnerships division after her agency, Tandem Entertainment, was acquired by CAA in 2020.
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Prior Industry Leadership: Over a 20-plus-year career, Bush previously headed global brand partnerships at Marvel Entertainment—executing co-marketing strategies across the Marvel Cinematic Universe—and held operational roles at ABC Entertainment, the WNBA’s Los Angeles Sparks, and the NBA.
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Board & Recognition: Bush currently serves on the Board of Directors of Turtle Beach Corporation and was named one of Ad Age’s Leading Women in 2025.
