NEW DELHI — Mehak Gulati, the Chief Brand Officer of Bharti Airtel, has resigned from her position. Her departure marks the end of a significant seven-year journey with the telecommunications giant, where she played a pivotal role in evolving the brand’s identity and digital integration.
Career Journey at Airtel
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Chief Brand Officer: Gulati stepped into this leadership role in October 2023, overseeing the company’s marketing strategy and brand positioning.
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AI Transformation: Beyond branding, she also served as the AI Transformation Lead, spearheading initiatives to integrate artificial intelligence into Airtel’s operational and customer-facing frameworks.
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Total Tenure: 7 years.
Background and Experience
Before joining Airtel, Gulati spent eight years at Unilever, where she honed her expertise in consumer marketing and brand management. Her transition from FMCG to telecom was marked by a focus on data-driven branding and tech-led customer experiences.
Airtel has yet to name a successor for the Chief Brand Officer role. Gulati’s exit comes at a time when the telecom sector is increasingly focusing on 5G monetization and AI-driven customer retention.
