SINGAPORE – Colgate-Palmolive has announced the elevation of Nicolas Tran Dinh to the role of APAC Digital & Media Director. Dinh, who previously served as the APAC Omnichannel Marketing Lead for Digital, Media & Partnerships, shared the news of his expanded mandate via LinkedIn.
In his new capacity, Dinh will oversee a comprehensive portfolio designed to modernize the brand’s reach across the Asia-Pacific region.
A Broader Mandate for Transformation
Dinh’s new role centers on driving a “full-funnel” approach to the company’s regional strategy. His key responsibilities will include:
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Digital Transformation: Leading initiatives to modernize the company’s digital infrastructure and GEO strategies across APAC markets.
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Omnichannel Demand Generation: Streamlining how the brand connects with consumers across multiple physical and digital touchpoints.
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Media Leadership: Managing full-funnel media planning to enhance brand growth and cultural relevance.
Experienced Regional Leadership
With a strong background in digital strategy and media planning, Dinh has held several regional leadership positions within Colgate-Palmolive. His promotion is seen as a strategic move to strengthen the brand’s “cultural connections” while navigating the increasingly complex digital landscape of the Asia-Pacific market.
Dinh expressed his enthusiasm for the new challenge, stating he is “excited to bite into a broader mandate” as the company continues to focus on transformation and regional demand.
